This workshop is the 3rd Cultural DNA Workshop. This is held every two years and the term ‘Cultural DNA’ came from the perspective of a meme, a socio-cultural analogy to a gene, trying to comprehend the concept of a meme from the various cultural aspects of design and the notion of a genetic algorithm.

For the previous two workshops, we invited many kinds of research in computational design field implementing shape grammars, space syntax for morphological analysis or case-based reasoning in design. This effort led us to explore computational design field from the perspectives of a meme, a socio-cultural analogy to the gene, from which the keyword ‘Cultural DNA’ comes. This time, we want to invite the computational design people in the mechanical engineering field as well as the architectural design people. I believe this kind of mingle the two distinctive domains led us to enlarge our knowledge and deeply understand the computational design field from both sides. Again, the goal of this workshop is to bring together the researchers from academia and practitioners to share ideas, problems, and solutions related to the multifaceted aspects of cultural DNA. This time, researchers from all over the world, as well as Korea, will present interesting studies at the Cultural DNA Workshop.

Many people and organizations helped to make the 3rd cultural DNA workshop happen. First, I would like to thank the members of the program committee. Especially, I would like to acknowledge Mi Chang, one of my PhD students, as a main coordinator of this workshop. Secondly, I would like to thank Taeha Yi, one of my PhD students, and Sukjoo Hong, Po Yan Lai of my Master students for helping me with the paper works needed to make this event happen. Additionally, I would like to thank Aram Min, also my PhD students for organizing workshop. Second, I would like to thank the International Relations Team from KAIST and Daejeon International Marketing Enterprise (DIME) for funding. Without these supporters, organizing this workshop would not have been possible. Third, I want to show gratitude to the 13 speakers of this workshop all happy to travel overseas and share their work: Alex Burnap from Massachusetts Institute of Technology, USA; Alparslan Emrah Bayrak from Stevens Institute of Technology; Andrew Li from KIT, Japan; Atanassios Economou from Georgia Institute of Technology, USA; Danilo Di Mascio from University of Huddersfield; Jin-Ho Park from Inha University, Republic of Korea; Mathew Schwartz from New Jersey Institute of Technology, USA; Namwoo Kang from Sookmyung Woman’s University, Republic of Korea; Rob Woodbury from Simon Fraser University, Canada; Rudi Stouffs from National University of Singapore, Singapore; Terry Knight from Massachusetts Institute of Technology, USA; Yu-Hsiu Hung from National Cheng Kung University, Taiwan.

I hope this workshop will let all participant get along with useful insights and provide an unforgettable valuable time.

June 2019  Ji-Hyun Lee

Program Committee of the 3rd Cultural DNA Workshop

Workshop Organizer: Ji-Hyun Lee

Program Committee: Mi Chang, Taeha Yi, Deedee Aram Min, Sukjoo Hong, Gyueun Lee, Mereeh Kim, Po Yan Lai

Thoughts on Design Process

• Robert Woodbury  Simon’s Ant: Towards New Task Environments for Design Alternatives
• Alparslan Emrah Bayrak  Trust Considerations in the Coordination of Computational Design Teams
• Alex Burnap  Visualizing Cultural Differences for New Product Development: A Technical Brief on Deep Conjoint Analysis

Through Information

• Mathew Schwartz  Keyword Analysis for Architectural Computing Literature: Trends and Concepts
• Shang-chia Chiou  The Seven Type Relationships between Events and Individuals of Spatio-Temporal Information Model for Cultural Heritage
• Mi Chang  Characterization of Museum Visitors based on Social Network Analysis

Shape Grammar as a Tool

• Andrew I-kang Li and Rudi Stouffs  Towards a Useful Grammar Implementation: Begining to Learn What Designers Want
• Athanassios Economou  Shape Machine: A Primer for Visual Computation
• Mamoli Myrsini  Shape Grammars as the Decoder of Cultural DNA of Archaeological Artifacts

Analysis of Cultural Artifacts

• Jin-Ho Park  Design Strategies for Façade Screens
• Danilo Di Mascio  Analyzing the design of historical cities in the Assassin’s Creed series. Intersections between architecture, narattive and interaction
• Namwoo Kang  Gender Differences in User Experience of Autonomous Taxi Service